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Social media has had a profound influence on how businesses manage their public relations and engage customers online. In Social PR – The Fusion of PR And Social Media we have gathered the best minds in social media marketing to examine how entrepreneurs can harness the power of social media to promote their brands and differentiate themselves from the competition.
Business owners accept that they must utilize social media as an integral part of their public relations if they want to converse with their audience, compete with their competitors and to promote their business. But, for many, leveraging these platforms in their favor can be challenging. Which platforms are the most relevant for your brand? How can you engage users? How can you stay up-to-date on these ever-changing mediums? What separates your brand online? All of these questions are tackled head-on in the first must-read book for the next generation of social media public relations professionals.
Social PR is edited by Kizzi Nkwocha, celebrity publicist, author and journalist.
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